For the past few months, I had been struggling to obtain my restaurant business in Denver, Colorado around the initial pages of Google Places, Yahoo Local and Bing. I finally found the ideal solution to all my difficulties – local search engine optimization. I contacted a professional Seo firm providing local search engine optimization services. After analyzing my company and its particular visibility issues, the SEO team presented me with an SEO package that included a wide array of strategies made to enhance the major search engines page ranking of my website and drive increased traffic and sales. Let’s look at how these strategies worked to advertise my business.
Local Listing Sites: Local SEO utilizes local listing sites (e.g. Phone Book, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search results. The richmond marketing1on1.com seo provided strategies that helped improve the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data concerning my company, the info on my business that may be stored on each one of these sites appears being a top search result.
With enhanced online visibility, I find that more local customers have started to visit my website, which can be endeavoring to promote my brand. My service provider took care to select only local listing sites authorized by Google for promoting my small company.
Back linking: Local SEO services include building inbound links to a business website. In keeping with Google’s latest Penguin update, my SEO company took care to develop backlinks to my website from reliable websites with content relevant to my business. I realized that relevancy was crucial because the major search engines identify keywords according to the backlinks. Another significant aspect is link speed or maybe the speed from which backlinks are produced. The SEO team built backlinks slowly and systematically, just like any unnatural speed could make Google look at my links as spam. Furthermore, in addition they employed tactics riichmond as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, along with other strategies were adopted to boost results.
Social Networking Promotion: My service provider also used effective social media marketing optimization approaches to drive my potential audience to my website. They built my company profile on popular social media sites like Facebook, Twitter, Google and much more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search engine results from social media sites (Facebook, Google , Twitter, and more) these profiles are also assisting to drive more organic visitors to my site. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing requires the maximum consumption of marketing potential with all the features (paid advertising facility, contests, business pages in the matter of Google , and a lot more) in social media sites. Inside my experience, working on a selected social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your online business.
Pay-per-click advertising (paying money to search engines to present your web site on the top search engine rankings) is regarded as an excellent way to promote business online due to easy implementation, high Return on your investment (ROI) and much better traceability. The SEO team provided my business with PPC advertising services, also called geo-targeted PPC. The advertising was centered on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilized in my geo-targeted PPC.